Sans Normal Riraj 4 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui labels, brand identity, packaging, headlines, signage, friendly, playful, modern, approachable, clean, approachability, clarity, modernity, softened geometry, versatility, rounded, soft, monoline, geometric, open counters.
A rounded, monoline sans with softly squared terminals and generously curved joins. The letterforms lean geometric with circular bowls and open apertures, while corners are consistently eased to avoid sharp angles. Proportions feel roomy and horizontally relaxed, with wide rounds (O, Q) and broad shoulders contributing to an even, steady rhythm. Details like the simple, straight-sided stems and smoothly integrated curves keep the overall texture calm and uncluttered in text.
Well-suited to interface labels, app or web branding, and packaging where a friendly, modern sans is needed. The rounded, open shapes also work well for headings and short blocks of copy, and can perform nicely in signage or wayfinding where a soft but clear voice is preferred.
The overall tone is warm and approachable, with a lightly playful character that comes from the rounded terminals and friendly, open shapes. It reads as contemporary and informal without becoming novelty, making it feel inviting and easygoing in both headlines and short text.
Likely designed to deliver a clean geometric sans with softened edges for a more human, approachable feel. The consistent rounding and open counters suggest an emphasis on clarity and friendliness, aiming for versatility across contemporary digital and print contexts.
Uppercase forms stay restrained and clean, while lowercase shapes add a touch more personality through rounded shoulders and compact joins. Numerals match the same soft geometry, with clear, simple silhouettes and consistent stroke behavior that helps maintain coherence across mixed alphanumerics.