Sans Normal Yimam 2 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'European Sans Pro' and 'European Soft Pro' by Bülent Yüksel, 'Korolev Rough' by Device, 'Fox Felix' by Fox7, 'Neusa Neu' by Inhouse Type, 'Alton JNL' by Jeff Levine, 'Bourton Hand' by Kimmy Design, and 'MVB Diazo' by MVB (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, event flyers, playful, handmade, rugged, friendly, informal, add texture, feel handmade, increase impact, stay legible, rounded, chunky, textured, blobby, soft-edged.
A heavy, rounded sans with chunky proportions and visibly irregular contours that mimic ink spread or hand-cut edges. Strokes are thick and largely monoline in feel, with soft corners, slightly wobbly sides, and counters that stay open enough to preserve legibility at display sizes. The lowercase shows a tall x-height and compact ascenders/descenders, producing a dense, poster-like color on the page. Overall spacing reads moderately tight, with widths varying by letter for a natural, handmade rhythm.
Best suited to short, high-impact text such as posters, headlines, labels, and packaging where texture is a feature rather than a distraction. It also works well for playful branding, stickers, and event promos, especially in single-color applications that benefit from a bold silhouette.
The texture and uneven edges give the face a warm, approachable personality with a DIY, crafty energy. It reads as playful and a bit gritty—more like stamped packaging or screen-printed signage than polished corporate typography. The bold, soft forms keep it friendly while the roughness adds character and immediacy.
The design appears intended to deliver a bold, legible display voice with deliberate roughness—capturing the look of hand-inked, stamped, or screen-printed lettering while maintaining simple sans structures for easy readability.
Round letters like O and C feel slightly squashed and organic rather than perfectly geometric, reinforcing the inked/stamped impression. The numerals match the same chunky, softened construction, making the set cohesive for casual headlines and graphic applications.