Script Etmah 12 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: logos, packaging, posters, headlines, signage, playful, friendly, retro, whimsical, inviting, display impact, hand-lettered feel, brand warmth, retro flair, rounded, brushy, bouncy, chunky, soft terminals.
A heavy, brush-like script with rounded, swelling strokes and smooth, inked-in contours. Letterforms lean on broad curves and bulbous joins, with terminals that taper slightly but stay mostly blunt and soft. The rhythm is lively and uneven in a deliberate way, with subtly varied character widths and ample interior counters that keep the dense weight from feeling clogged. Uppercase forms read as decorative yet compact, while lowercase shapes are simplified and loop-light, prioritizing bold silhouettes over fine calligraphic detail.
Well suited to short, high-impact text such as logos, badges, packaging labels, posters, and storefront-style signage. It also works for social graphics, invitations, and titles where a bold hand-lettered look is desired more than tight, text-like readability.
The overall tone is warm and upbeat, with a vintage, hand-lettered charm that feels casual and personable. Its chunky curves and buoyant spacing give it a fun, approachable voice suited to lighthearted or celebratory messaging.
Likely designed to capture the feel of confident brush lettering in a simplified, high-contrast silhouette that stays legible at display sizes. The emphasis appears to be on bold presence and friendly character, with consistent rounded forms that reproduce reliably across words and mixed content.
The figures and capitals share the same rounded, brushy logic, helping headlines feel cohesive across mixed-case and numerals. At smaller sizes the dense weight and soft joins suggest it will read best when given room—either in larger setting sizes or with comfortable tracking and line spacing.