Script Etmah 2 is a very bold, normal width, medium contrast, upright, short x-height font.
Keywords: headlines, logos, posters, packaging, signage, playful, retro, friendly, whimsical, bouncy, display impact, retro charm, warmth, hand-lettered feel, decorative caps, rounded, chunky, soft, swashy, high-ink.
A heavy, rounded script with thick, brush-like strokes and smooth bulbous terminals. Letterforms lean upright and feel loosely connected through cursive construction, with frequent swashes, looped joins, and teardrop-like counters. The rhythm is bouncy and irregular in a deliberate way, with varying character widths and compact interior spaces that create a dense, high-ink color. Capitals are especially decorative, using broad entry/exit strokes and curled details that read as signage-oriented rather than calligraphically strict.
Best suited for short, prominent text such as headlines, brand marks, poster titles, café or retail signage, and product packaging where a bold, friendly script voice is desired. It performs especially well when given generous size and spacing so the interior shapes and swashes remain legible.
The overall tone is cheerful and nostalgic, evoking mid-century display lettering and ice-cream-parlor friendliness. Its exaggerated curves and soft weight give it a cozy, approachable personality, while the swashy capitals add a touch of theatrical flair.
The design appears intended as a high-impact display script that prioritizes personality and warmth over strict uniformity. Its rounded brush forms and decorative capitals suggest a goal of delivering a retro, hand-lettered feel for attention-grabbing branding and titling.
At text sizes the tight counters and heavy joins can reduce clarity, but at larger sizes the distinctive loops and rounded silhouettes become a strong stylistic feature. Numerals follow the same soft, chunky construction, matching the font’s playful bounce.