Sans Normal Atkar 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Albra' by BumbumType and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, friendly, modern, neutral, approachable, clarity, versatility, approachability, neutrality, everyday use, rounded, open apertures, soft terminals, even rhythm, humanist touch.
A clean sans with gently rounded shapes and soft, slightly tapered terminals. Strokes stay even and calm, with open counters and a steady, readable rhythm. Uppercase forms are straightforward and geometric-leaning, while the lowercase adds a subtle humanist feel through curved shoulders and smooth joins. Numerals are clear and compact, with rounded bowls and consistent stroke behavior that keeps text color even.
This font works well for UI and product text, where open counters and even rhythm support quick scanning. It also suits editorial layouts, presentations, and wayfinding/signage at moderate sizes, and can serve as a neutral brand sans when a slightly friendly voice is desired.
The overall tone is contemporary and approachable, balancing neutrality with a mild warmth from its rounded details. It reads as practical and understated rather than formal, with a friendly clarity that suits everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency while adding just enough rounded softness to feel approachable in both digital and print contexts.
Round forms like C, G, O, and Q show smooth circular construction, and the lowercase includes a single-story g with a distinctive ear that adds character without becoming decorative. Spacing and proportions are tuned for continuous text, producing an even grayscale and stable line flow in the sample setting.