Sans Normal Bobow 23 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Corelia' by Hurufatfont, 'Frygia' by Stawix, 'Kommon Grotesk' by TypeK, and 'Palo' by TypeUnion (names referenced only for comparison).
Keywords: ui text, signage, headlines, branding, presentations, clean, neutral, modern, friendly, functional, clarity, versatility, modernization, neutral tone, accessibility, rounded, geometric, open, even, crisp.
A clean sans with smooth, rounded curves and mostly uniform stroke thickness. Round letters like O/C/G are drawn with near-circular forms and open apertures, while straighter letters (E/F/H/N) keep a simple, structural geometry. Terminals are predominantly flat and crisp, with gentle curve transitions that avoid sharp corners. Lowercase forms are straightforward and contemporary, with single-storey a and g, a compact, tidy i/j, and a short-shouldered r; numerals are simple and highly legible with open counters and stable proportions.
It performs well for interface typography, product and corporate branding, and clear headlines where a modern, unobtrusive sans is desired. The straightforward letterforms and open counters also suit wayfinding and short-to-medium text blocks in print or digital layouts.
The overall tone is contemporary and approachable, aiming for clarity rather than personality-forward expression. Its rounded geometry gives it a mild friendliness, but the rhythm remains restrained and utilitarian, suitable for broadly modern design systems.
The font appears designed as a general-purpose sans focused on clarity, neutrality, and modern versatility. Its geometric foundations and simplified lowercase shapes suggest an intent to work reliably across common brand and interface contexts while maintaining a subtly friendly feel.
Spacing and rhythm feel even in text, with consistent character color and no dramatic standout shapes. The design leans geometric without becoming overly rigid, balancing circular bowls with slightly humanized joins for comfortable reading at larger sizes.