Serif Normal Joliv 2 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Dutch 801' by Bitstream, 'Times New Roman' by Monotype, 'Korpus Serif Pro' by RMU, and 'Lastik' by That That Creative (names referenced only for comparison).
Keywords: book text, editorial, magazines, literary titles, formal invitations, classic, formal, literary, elegant, authoritative, readability, editorial tone, classic polish, print tradition, refined display, bracketed, crisp, calligraphic, transitional, bookish.
This serif typeface shows crisp, bracketed serifs and pronounced stroke contrast, with slender hairlines and weightier verticals that create a refined, print-like texture. The capitals are stately and well-proportioned, with sharp apexes and clean joins, while the lowercase maintains a steady rhythm and compact, readable forms. Curves are smooth and controlled, terminals are neatly finished, and spacing feels balanced for continuous reading, producing an even gray value in paragraphs while still retaining a lively, high-contrast sparkle in larger sizes.
It suits long-form reading such as books, essays, and editorial layouts, where its classic proportions and steady rhythm support comfortable text setting. The strong contrast and crisp serifs also make it effective for pull quotes, section heads, and refined titling in print-forward branding or formal materials.
The overall tone is traditional and cultivated, evoking editorial and book typography with a composed, authoritative presence. Its high-contrast detailing and crisp serifs add a sense of sophistication that reads as formal and established rather than casual or playful.
The design appears intended as a conventional, high-contrast serif for serious reading and polished typography, balancing traditional letterform structure with enough sharpness to carry display roles when set larger.
Figures and capitals appear designed to sit comfortably in text settings, with clear differentiation between similar shapes and consistent serif treatment across the set. In larger sizes the fine hairlines and sharp serifs become a defining feature, giving headlines a polished, engraved quality.