Sans Normal Jeleg 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Helonik Extended' by Ckhans Fonts, 'Favela' by Machalski, 'Belle Sans' by Park Street Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, confident, modern, energetic, punchy, impact, motion, headline voice, brand emphasis, display clarity, slanted, rounded, geometric, oblique, blocky.
A heavy, slanted sans with broad proportions and compact counters that create a dense, poster-like color on the page. Strokes are strongly weighted with smooth, rounded curves and squared-off terminals, producing a clean, contemporary silhouette. The geometry leans toward circular bowls (O, 0, 8) paired with crisp diagonals (V, W, X, Z), and spacing is tuned for impact rather than delicacy. Numerals are robust and highly legible, with the 0 and 8 notably round and full, matching the overall wide, forward-leaning stance.
Best suited for high-impact applications such as headlines, posters, promos, and branding where bold presence is the priority. It works especially well in sports or action-oriented identities, large-format signage, and packaging callouts where wide, slanted forms can project energy and confidence. For body copy, it is more effective in short bursts (subheads, pull quotes) than in dense paragraphs.
The overall tone feels assertive and fast, like a headline voice meant to grab attention. Its slant and mass suggest motion and competitiveness, while the rounded geometry keeps it friendly and approachable rather than harsh. The result is a confident, modern display feel with a sporty edge.
The design appears intended to deliver maximum impact with a contemporary, geometric sans voice, combining wide, rounded forms with a forward slant to imply speed and momentum. It prioritizes clarity at display sizes and a strong, uniform texture that supports branding and attention-grabbing messaging.
In longer sample text, the weight and width create strong emphasis and a tight rhythm; it reads best when allowed generous line spacing to avoid a dark, continuous texture. The lowercase maintains a straightforward, single-storey feel where visible (a, g), reinforcing the geometric simplicity and sign-like clarity.