Sans Normal Magas 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont; 'Ava Grand' by Matt Chansky; 'Belle Sans' by Park Street Studio; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, punchy, sporty, modern, confident, friendly, impact, motion, attention, approachability, rounded, bulky, compact counters, high impact, energetic.
This typeface uses heavy, rounded sans forms with a consistent rightward slant and broad proportions. Curves are smooth and continuous, with softened corners and compact internal counters that emphasize mass and density. Terminals are generally blunt and slightly angled, giving strokes a forward-driving rhythm, while bowls and rounds (C, O, e, o) stay strongly circular/elliptical. The overall color is dark and even, with clear, simplified constructions that keep shapes bold and stable at display sizes.
Best suited to large-scale applications where impact matters: headlines, posters, attention-grabbing ads, packaging, and logo/wordmark work. It also fits sports and entertainment contexts where a dynamic, high-energy italic can carry short phrases and titles.
The tone is assertive and energetic, with a sporty, poster-like presence. Its rounded forms keep it approachable, while the slanted stance adds motion and urgency, making the voice feel promotional and confident rather than formal.
The design appears intended to deliver maximum visibility with a lively, forward-leaning stance, combining bold mass with rounded friendliness. It aims for quick recognition and strong shelf or screen presence, prioritizing punch and momentum in display typography.
Capitals read particularly strong and blocky, and the numerals share the same chunky, rounded construction for a cohesive set. In longer lines, the tight counters and heavy joins create a dense texture that favors headline use over small, texty settings.