Sans Normal Ogka 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, assertive, high impact, clarity, modern branding, geometric simplicity, geometric, rounded, chunky, compact.
A heavy, geometric sans with broad proportions and rounded, circle-based counters. Strokes are monolinear with little visible modulation, and terminals are clean and mostly square, producing crisp edges despite the overall softness of the curves. Uppercase shapes are wide and stable, with a circular O/Q and a G that uses a straightforward horizontal bar. Lowercase forms are compact and sturdy, with single-storey a and g, a short-armed r, and a flat-topped t; bowls and apertures are kept fairly tight for a dense, solid texture. Numerals follow the same sturdy construction, with open, readable forms and a simple, straight 1.
Best suited to display settings such as headlines, posters, logos, and bold brand systems where strong presence is needed. It should also work well for short UI labels, wayfinding, and packaging copy where clarity at larger sizes and a solid typographic block are desirable.
The font reads as contemporary and self-assured, pairing geometric order with a friendly roundness. Its weight and width give it a strong voice suited to attention-grabbing messaging, while the clean construction keeps the tone practical rather than decorative.
The design appears intended to deliver maximum impact with a simple, geometric construction: wide letterforms, rounded counters, and monoline strokes aimed at clear, contemporary display typography.
Spacing appears generous enough to keep the heavy shapes from clogging in headlines, while the compact apertures and short joins create a unified, blocky rhythm. Diagonals in letters like A, V, W, X, and Y are robust and keep a consistent visual color across lines.