Sans Normal Ombuy 6 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, ui labels, friendly, modern, confident, clean, approachable, approachability, clarity, brand voice, display impact, modern utility, rounded, geometric, sturdy, open apertures, soft corners.
A heavy, rounded sans with broad proportions and a largely geometric construction. Curves are smooth and full, counters are generous, and terminals are clean with subtly softened corners rather than sharp cuts. The lowercase shows a compact, steady rhythm with a single-storey “a” and “g,” short extenders, and sturdy joins; the uppercase carries strong, simple silhouettes with an even, consistent stroke presence. Numerals are large and clear, with rounded forms that match the letters and maintain strong legibility at display sizes.
Best suited for headlines, logos, packaging, and short-form messaging where a solid, friendly presence is needed. It also works well for UI labels and wayfinding-style text at larger sizes thanks to its open counters and simple, high-clarity forms.
The overall tone is friendly and contemporary, with a confident, no-nonsense solidity. Its rounded geometry keeps the voice approachable and informal, while the consistent shapes and open counters maintain clarity and professionalism.
The design appears intended as a versatile, contemporary rounded sans that prioritizes impact and readability. Its geometric foundations and softened detailing aim to balance modern clarity with an approachable, friendly voice for brand and display typography.
Round letters like C, O, and S read very smooth and stable, while diagonals in A, V, W, X, and Y feel broad and weighty, reinforcing a strong headline presence. The Q’s tail and the lowercase j’s descender add a bit of character without breaking the otherwise straightforward, geometric system.