Sans Normal Atbam 8 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, packaging, friendly, modern, clean, approachable, casual, versatility, readability, approachability, modern neutrality, rounded, open apertures, soft terminals, humanist, even rhythm.
A rounded, monoline sans with gently softened terminals and broadly circular bowls. Curves dominate the construction, while joins and corners are lightly eased, keeping silhouettes smooth rather than sharp. Proportions are fairly compact with steady spacing and an even baseline rhythm; counters are open and the shapes stay clear at text sizes. Uppercase forms are straightforward and geometric-leaning, while the lowercase shows more humanist modulation in details like the single-storey a and g and the simple, sturdy stems.
This font suits interface copy, product labeling, and brand systems that need a modern, friendly sans. It also works well for general editorial text and short-to-medium passages where a smooth, even texture and open counters support readability.
The overall tone is friendly and contemporary, with a soft, approachable voice rather than a strict technical feel. Its rounded forms and calm rhythm read as neutral and welcoming, suitable for everyday UI and brand communication.
The design appears intended as a versatile, contemporary sans that balances geometric clarity with soft, human-friendly detailing. Its rounded construction and restrained personality aim to stay neutral in layout while still feeling warm and approachable.
The numerals follow the same rounded, open construction and feel consistent with the letters, with simple, readable shapes and minimal stylistic quirks. Overall texture is smooth and even, producing a clean gray value in paragraphs without calling attention to individual letters.