Serif Normal Belo 6 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'La Bisane' by Differentialtype, 'Ribelano' by Frantic Disorder, 'Ocean Sans' by Monotype, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Clear Gothic Serial' and 'Cleargothic Pro' by SoftMaker, 'TS Clear Gothic' by TypeShop Collection, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial display, sturdy, friendly, retro, headline, high impact, warmth, vintage flavor, distinctive display, bracketed, rounded, soft, ink-trap hints, ball terminals.
A very heavy serif with compact, rounded internal spaces and a noticeably sculpted, slightly calligraphic construction. Strokes are broad and confident with moderated contrast, and the joins show subtle swelling and shaping that prevents counters from clogging at display sizes. Serifs appear bracketed and blunt rather than razor-sharp, with occasional wedge-like terminals and soft corners. Lowercase forms keep a readable, traditional skeleton (two-storey a and g), while the overall rhythm feels lively due to small variations in curvature and stroke endings across letters and figures.
Best suited for short-to-medium display settings where its heavy color and shaped serifs can do the work: headlines, poster typography, packaging, and brand marks. It can also support editorial display roles such as section heads, pull quotes, and feature titles, where a sturdy, retro-leaning serif voice is desired.
The tone is bold and personable, blending a classic bookish foundation with a warm, vintage display attitude. It reads confident and a bit playful—more inviting than formal—making it feel at home in nostalgic or handcrafted-leaning visual systems without becoming ornate.
The design appears intended to deliver a dense, high-impact serif for display use, preserving conventional letterforms while introducing softened terminals and subtle shaping for warmth and distinctiveness. It prioritizes strong presence and legibility in bold sizes, with enough idiosyncratic detail to differentiate branding and editorial typography.
The numerals are weighty and characterful, with rounded forms and strong vertical presence that match the letters well. The capitals are broad-shouldered and stable, and the lowercase shows slightly quirky details (notably in r, y, and s) that add personality while staying legible.