Sans Normal Nalab 3 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, logos, packaging, confident, friendly, sporty, punchy, modern, impact, approachability, brand presence, display clarity, rounded, chunky, compact, soft-cornered, geometric.
A heavy, rounded sans with blocky geometry and softly curved joins. Counters are relatively small for the weight, creating a dense, high-impact texture, while curves stay smooth and consistent across letters and figures. Terminals are generally flat with gentle rounding, and diagonals (V, W, X, Y) are broad and stable, reinforcing a sturdy, poster-ready silhouette. Numerals follow the same chunky construction, with clear circular forms and compact apertures.
Best suited for headlines, posters, and short, emphatic copy where its dense weight and rounded geometry can deliver strong impact. It also works well for branding elements such as logos, packaging, and social graphics that benefit from a friendly but forceful voice.
The overall tone is bold and approachable, mixing a friendly softness with an assertive, attention-grabbing presence. It reads contemporary and energetic, with a slightly playful feel that suits upbeat messaging and strong headlines.
The design appears intended to provide a modern, high-impact sans with softened geometry—combining billboard-level visibility with an approachable, contemporary character for branding and display typography.
At larger sizes the rounded shapes and tight counters give the face a cohesive, logo-like solidity. In longer lines, the dense color can feel compact, so it naturally favors display settings over extended small-text use.