Sans Normal Asmef 8 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'URW Form' by URW Type Foundry and 'Oslo' by Wilton Foundry (names referenced only for comparison).
Keywords: ui, editorial, signage, presentations, branding, neutral, modern, friendly, straightforward, approachable, clarity, versatility, readability, simplicity, neutrality, clean, open counters, rounded geometry, simple terminals, even rhythm.
A clean sans with circular, round-based construction and consistent stroke thickness throughout. Curves are smooth and generous, with open apertures and roomy counters that keep forms legible at a range of sizes. Proportions feel balanced and straightforward, with simple terminals and minimal contrast; the overall rhythm is even and steady, producing a crisp, uncluttered texture in text.
Well-suited for UI text, product interfaces, and general editorial or corporate communication where clarity is the priority. It also performs well in signage, dashboards, forms, and instructional materials thanks to its open shapes and steady color. For display, it can support clean headlines and brand systems that want a modern, approachable tone without strong stylistic baggage.
This font communicates a calm, contemporary neutrality with a friendly edge. Its rounded geometry and open counters create an approachable, everyday tone that feels familiar and dependable rather than flashy. Overall, it reads as modern and practical, suited to clear communication.
The design appears intended as a general-purpose, highly legible sans that stays out of the way. Its round-based forms and steady strokes emphasize clarity and consistency, aiming for a dependable voice that works across many contexts without drawing attention to itself.
The sample text shows comfortable spacing and a smooth reading texture, with rounded letters (notably O/C/G-style forms) reinforcing the font’s soft, contemporary feel. Numerals and capitals maintain the same clean, geometric logic, contributing to a consistent overall system.