Sans Normal Bubam 14 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web typography, brand systems, signage, presentations, clean, modern, neutral, friendly, utilitarian, everyday readability, modern clarity, system neutrality, broad utility, rounded, geometric, open apertures, high legibility, balanced.
A clean sans serif with a gently geometric construction and softly rounded curves. Strokes are even and consistent, with clear circular and oval bowls (notably in O/o and 0) and straightforward terminals that avoid decorative finishing. Proportions feel balanced and contemporary, with an uncompressed rhythm and comfortable spacing in the sample text. Lowercase forms are simple and readable, using single-storey a and g, while counters and apertures remain open to support clarity at text sizes.
This font is well suited to UI and web text, where open counters and simple forms help maintain legibility across sizes. It also works effectively for brand systems and corporate materials that need a restrained, contemporary voice, and it can extend to signage and presentation typography thanks to its clean silhouettes.
The overall tone is neutral and modern, leaning friendly rather than technical due to its rounded geometry and uncomplicated letterforms. It reads as calm, straightforward, and dependable—suited to interfaces and everyday communication where the typography should stay out of the way.
The letterforms suggest an intention to provide an all-purpose, modern sans that prioritizes clarity and consistency. Its geometric underpinnings and restrained detailing point to a design meant to perform reliably across interface, editorial, and general communication contexts.
The design maintains a consistent visual logic across uppercase, lowercase, and numerals, with smooth curves and minimal stroke modulation. Numerals are clear and familiar in shape, pairing well with the straightforward lowercase for mixed-content settings.