Sans Normal Efget 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, brand system, editorial, marketing, signage, modern, clean, approachable, neutral, dynamic, clarity, friendly tone, contemporary, versatility, motion, rounded, humanist, airy, open apertures, soft terminals.
This typeface is a slanted sans with rounded, gently modulated construction and an overall smooth, continuous stroke feel. Curves are generous and circular, with open, readable counters and soft terminal endings that avoid sharp cuts. Proportions feel balanced and steady across the set, with a modest x-height and clear differentiation between uppercase, lowercase, and figures. The italic angle is consistent, creating a forward rhythm while keeping letterforms orderly and uncluttered.
It suits interface and product typography where a polished but personable voice is needed, especially for headings, short paragraphs, and navigational labels. The clean, open forms also work well for branding, posters, and general marketing copy where an italic-forward identity can add energy without sacrificing readability.
The tone is contemporary and friendly, with a calm, understated character rather than a technical or aggressive one. Its smooth curves and open shapes read as approachable and service-oriented, while the consistent slant adds a sense of motion and informality.
The design appears intended to deliver a versatile, modern sans italic with friendly roundness and clear letterforms. It emphasizes smooth geometry and consistent slant to provide a distinctive, contemporary voice that remains practical for everyday reading.
The sample text shows even spacing and a relaxed texture that maintains clarity at larger sizes. Numerals follow the same rounded, simplified logic as the letters, supporting a cohesive typographic color in mixed content.