Slab Unbracketed Pogu 7 is a regular weight, wide, monoline, upright, tall x-height font.
Keywords: headlines, packaging, signage, labels, posters, industrial, technical, retro, utilitarian, sturdy, clarity, durability, industrial flavor, retro-modern tone, signage utility, squared, boxy, rounded corners, mechanical, compact serifs.
A monoline slab serif with wide proportions and a distinctly squared, engineered skeleton. Strokes terminate in unbracketed, blocky serifs and short arms, while bowls and counters are largely rectangular with softened corners, producing a “rounded-square” geometry throughout. The rhythm is steady and even, with generous interior space and a tall x-height that keeps lowercase forms prominent. Numerals and capitals maintain the same modular construction, emphasizing flat horizontals, crisp verticals, and consistent stroke endings.
This face is well suited to display settings where a robust, technical voice is desired—headlines, packaging, labels, and wayfinding-style signage. It can also work for short blocks of text in editorial or UI contexts when you want a firm, engineered texture and strong character shapes.
The overall tone feels industrial and functional, like labeling on equipment or mid-century technical graphics. Its squared forms and firm slab terminals communicate solidity and practicality, while the rounded corners add a friendly, slightly retro warmth.
The design appears intended to deliver a sturdy slab-serif presence with a modernized, squared construction—balancing mechanical precision with softened corners for readability and approachability. The consistent monoline weight and wide set suggest an emphasis on clarity and impact across sizes, especially in practical, information-forward applications.
Many characters favor straight-sided curves and right-angle turns, giving the texture a grid-like regularity in paragraphs. The design stays highly consistent across cases and figures, with a strong emphasis on legibility through open counters and clear stroke endings.