Sans Superellipse Admov 3 is a light, wide, low contrast, upright, tall x-height font visually similar to 'Moderna' by Los Andes (names referenced only for comparison).
Keywords: ui design, branding, wayfinding, editorial, product design, modern, clean, neutral, friendly, technical, clarity, modernization, systematic geometry, approachability, rounded corners, geometric, open apertures, monoline, minimal.
This sans uses a monoline stroke and a geometric construction with softly squared, superellipse-like curves. Rounds (C, O, Q, 0) feel more like rounded rectangles than perfect circles, while verticals and horizontals stay crisp and steady. Terminals are clean and largely straight, with consistently rounded joins and corners that give the texture a controlled softness. The lowercase features a tall x-height and simple, unembellished forms; counters are open and punctuation-like details (such as the i/j dots) are compact and circular.
Its clean geometry and open forms suit interface typography, product labeling, and contemporary branding systems where neutrality and consistency are important. It also works well for signage and editorial settings that benefit from a modern, orderly texture at text and display sizes.
The overall tone is contemporary and restrained, with a subtle friendliness coming from the rounded-square geometry. It reads as calm, practical, and slightly tech-leaning rather than expressive or historical.
The design appears intended to deliver a straightforward, modern sans with a distinctive rounded-rectangle skeleton—balancing a technical, engineered feel with approachable softness. The emphasis is on legibility and a cohesive geometric voice across letters and numerals.
Proportions favor clarity: bowls are generous, apertures stay open, and the rhythm remains even across mixed-case text. The numeral set follows the same rounded-square logic, with clear differentiation and minimal stylistic quirks.