Sans Normal Vimip 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Koopman' by Fontsmith (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, advertising, modern, sporty, confident, dynamic, friendly, motion, impact, clarity, approachability, contemporary, oblique, geometric, rounded, clean, solid.
A heavy, oblique sans with smooth, rounded curves and clean terminals. Strokes are consistently thick with little visible contrast, giving the letters a solid, even color on the page. Uppercase forms are broad and stable with generous bowls (C, G, O, Q), while diagonals and joins (K, M, N, V, W, X) feel crisp and energetic due to the slant. The lowercase is compact and sturdy, with single-storey a and g and simple, open apertures that keep counters clear at display sizes. Numerals follow the same blunt, rounded construction, with a straightforward, utilitarian rhythm.
This font suits punchy headlines, brand marks, and short-form messaging where a bold, energetic voice is needed. It will work well on posters, packaging, and advertising layouts, and can also support UI or wayfinding callouts when used in larger sizes for clear, high-impact labeling.
The overall tone is energetic and forward-leaning, combining a modern, technical clarity with a friendly softness from its rounded geometry. It reads as confident and action-oriented, making it feel at home in contemporary, performance-driven visual systems.
The design appears intended to deliver a contemporary sans with built-in momentum—an oblique stance paired with rounded, geometric construction for a balance of speed and approachability. Its sturdy proportions suggest emphasis on visual impact and legibility in display and promotional contexts.
Letterforms maintain consistent rounding across curves and corners, helping the set feel cohesive in mixed-case text. The oblique angle is pronounced enough to add motion without turning into a script-like gesture, and spacing appears calibrated for strong headline presence.