Sans Normal Ridur 1 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Inerta' by Mint Type, 'Goga' by Narrow Type, 'Anthro' by Studio Few, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: branding, headlines, ui, posters, signage, modern, clean, friendly, confident, neutral, clarity, versatility, modernization, approachability, rounded, geometric, open, compact, high-contrast-free.
This typeface is a sturdy, rounded sans with uniform stroke weight and smooth, geometric curve construction. Capitals are broad and stable, with generous bowls and clean terminals; curves read as near-circular in C/G/O/Q, while straight-sided forms like E/F/H maintain consistent thickness and squared-off ends. Lowercase letters follow a simple, contemporary skeleton with a single-storey a and g, round i/j dots, and open apertures that keep counters clear at bold sizes. Numerals are similarly heavy and straightforward, with compact proportions and simple, highly legible shapes.
It works especially well for branding, headlines, and poster typography where a strong, clean sans presence is needed. The open counters and simple shapes also suit UI labels, dashboards, and signage where quick recognition matters at medium-to-large sizes.
The overall tone is modern and pragmatic, with a friendly softness coming from the rounded curves and uncomplicated letterforms. Its weight and clarity give it a confident, assertive voice without feeling aggressive, making it feel approachable and broadly usable.
The design appears intended as a versatile, no-nonsense sans that balances geometric roundness with robust weight for clear communication. Its simplified lowercase and consistent stroke behavior suggest a focus on readability, steadiness, and contemporary visual neutrality across display and interface contexts.
The design emphasizes even color and steady rhythm in text, with minimal modulation and few idiosyncratic details. Round letters stay smooth and consistent, while diagonals (V/W/X/Y) are strong and crisp, reinforcing a solid, contemporary feel.