Sans Normal Ihdim 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra; 'Fact' by ParaType; 'Belle Sans' by Park Street Studio; and 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, kids media, friendly, playful, rounded, approachable, modern, approachability, soft impact, contemporary branding, playful clarity, high visibility, soft, chunky, bubbly, smooth, geometric.
A heavy, rounded sans with soft corners and generously curved terminals. Strokes are consistently thick with minimal modulation, creating a smooth, even color in text. Proportions lean broad, with ample counters and open apertures that keep forms from clogging at display sizes. Curves are strongly circular/elliptical, and joins are well-cushioned, giving letters a compact, sturdy silhouette; the lowercase shows single‑storey shapes (notably a and g) and simple, clean construction throughout.
Best suited to headlines and short, high-impact copy where its rounded weight and broad forms can read cleanly. It works well for branding and packaging that aims for friendliness, as well as posters, signage, and product labels. The even stroke and open counters also make it a solid choice for interface accents, buttons, and other prominent UI text at larger sizes.
The overall tone is warm and personable, with a buoyant, slightly toy-like softness that reads as optimistic and inviting. Its rounded geometry suggests friendliness and accessibility more than precision or formality, making it feel contemporary and easygoing.
The design appears intended to deliver a modern rounded sans that emphasizes approachability and strong presence. By combining thick, uniform strokes with softened corners and spacious counters, it aims to stay legible while projecting a cheerful, welcoming personality.
The uppercase maintains strong, simple archetypes with rounded corners and minimal sharpness, while the lowercase keeps a clear, straightforward rhythm suitable for short text blocks. Numerals match the same rounded, sturdy build, with smooth curves and consistent thickness that favors impact and clarity in headlines and UI-style callouts.