Sans Normal Korob 14 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'European Sans Pro' by Bülent Yüksel; 'Anantason Reno', 'Prachason Neue', and 'Prachason Neue Mon' by Jipatype; 'Air Superfamily' by Positype; 'Nu Sans' by Typecalism Foundryline; and 'Pulse JP' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, assertive, sporty, urgent, modern, industrial, impact, speed, space saving, modernity, condensed, oblique, slanted, compact, angular.
This typeface is a compact, right-leaning sans with heavy, uniform strokes and tightly fitted proportions. Curves are simplified into sturdy ovals and rounded corners, while many joins and terminals are cut with crisp, angled ends that reinforce a forward motion. Counters are relatively small for the weight, and the overall rhythm is dense and efficient, with minimal interior detailing and a strong, consistent stroke presence across letters and numerals.
It performs best in short, high-impact settings such as headlines, posters, brand marks, and prominent interface labels where a compact footprint and strong presence are useful. The slanted construction also suits sports, automotive, and promotional graphics that benefit from a sense of motion.
The overall tone is energetic and forceful, with a fast, directional feel created by the pronounced slant and tight spacing. It reads as utilitarian and contemporary—more about impact and speed than softness—making it feel at home in environments that call for urgency and confidence.
The design appears intended to deliver maximum emphasis in limited horizontal space while maintaining a clean sans structure. Its angled terminals and consistent stroke weight suggest a goal of clear, modern impact with a built-in sense of speed and momentum.
Capital forms stay straightforward and geometric, while the lowercase introduces slightly more distinct shapes (notably the two-storey-style feel in some letters and the hooked/angled terminals) that help keep words recognizable at larger sizes. Numerals match the same compact, sturdy construction, giving the set a cohesive, display-friendly texture.