Sans Normal Ollet 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, playful, confident, approachable, impact, approachability, clarity, brand voice, modernity, geometric, rounded, soft corners, clean, high contrast counters.
A heavy, geometric sans with smooth circular curves and broadly consistent stroke weight. Forms are compact and sturdy, with generous, rounded counters in letters like O, P, and e, and clean, straight-sided stems that keep the texture even in paragraphs. Terminals tend to feel softened rather than sharply cut, and diagonals (V, W, X, y) are strong and clean, producing a crisp rhythm despite the rounded construction. Figures are simple and legible with stable, wide shapes (notably 0 and 8), matching the overall compact, display-leaning proportions.
Well suited for headlines, short statements, and prominent UI or signage where a strong, approachable voice is needed. The heavy weight and clear geometric structure make it effective for logos, packaging, and marketing materials, particularly at medium to large sizes.
The overall tone is friendly and contemporary, with a slightly playful warmth created by rounded geometry and chunky weight. It reads confident and straightforward, suggesting modern branding rather than technical or formal editorial typography.
Likely designed to provide a contemporary, geometric voice with high visual presence while staying approachable through rounded forms and open counters. The emphasis appears to be on bold clarity and brand-forward character rather than subtle, text-first neutrality.
In text settings the bold color creates a dense, high-impact line, while the generous counters help preserve clarity at larger sizes. The design’s geometry is especially apparent in round letters and bowls, giving it a cohesive, constructed feel.