Sans Other Fusu 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, gaming ui, sports branding, packaging, industrial, techno, arcade, authoritative, sporty, high impact, technical feel, machined aesthetic, display clarity, blocky, angular, stencil-cut, notched, condensed counters.
A heavy, block-built sans with squared proportions and tightly enclosed counters. Strokes are predominantly straight and orthogonal, with frequent chamfered corners and distinctive notches or cut-ins that create a stencil-like, machined feel. Curves are minimized and when present (as in bowls and rounded forms) they read as squarish, with crisp transitions. Spacing appears compact and the internal apertures are narrow, producing dense word shapes and strong vertical rhythm, especially in the lowercase with its tall, rectangular stems and small counters.
This style is best suited to large-scale display typography where its notches and dense counters can read clearly—headlines, posters, game titles and interfaces, sports or esports branding, and bold packaging or label systems. In longer text or small sizes, the tight apertures and heavy color may reduce legibility, so it performs strongest in short, high-impact statements.
The overall tone is assertive and mechanical, evoking industrial labeling, arcade-era display type, and futuristic UI graphics. Its sharp cut details add a tactical, engineered energy that feels bold and no-nonsense rather than friendly or conversational.
The design intent appears to be a strong, contemporary display sans that feels fabricated rather than written, using consistent corner cuts and stencil-like interruptions to create a rugged, technical identity. It prioritizes impact, uniform texture, and a cohesive geometric system across letters and numbers.
Distinctive diagonal slashes appear in some glyphs (notably the S), reinforcing the constructed, segmented motif. Numerals and capitals share the same block geometry, helping the font maintain consistency in all-caps settings and mixed alphanumeric strings.