Sans Normal Lyben 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BF Garant Pro' by BrassFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, titles, sporty, retro, punchy, playful, confident, impact, speed, display, brand voice, rounded, slanted, blocky, compact, soft corners.
This typeface is a heavy, right-slanted sans with broad proportions and compact internal counters. Letterforms are built from simple, rounded shapes and thick strokes, with softened corners and smooth, continuous curves. The slant is consistent across caps and lowercase, creating forward motion, while the overall construction stays clean and geometric rather than calligraphic. Counters in characters like a, e, o, and 8 are relatively tight, and terminals tend to end in blunt, slightly rounded cuts that emphasize a solid, blocky silhouette.
It performs best in short, high-impact settings where the bold texture and consistent slant can create momentum—such as headlines, poster typography, sports or event branding, and punchy packaging callouts. At larger sizes it delivers a strong, graphic presence and maintains a cohesive rhythm across mixed-case text and numerals.
The overall tone feels energetic and extroverted, combining a sporty, retro headline feel with a friendly roundness. Its strong black mass and steady slant suggest speed and impact, while the curved construction keeps it approachable rather than aggressive.
The design appears intended to provide a bold, fast-leaning display sans that pairs geometric roundness with a dense, attention-grabbing color. It prioritizes a unified, impactful silhouette and a lively forward motion for branding and headline use.
Uppercase forms read as sturdy and straightforward, with open, simplified shapes, while the lowercase keeps a single-storey a and a compact e that reinforce the geometric, display-driven character. Numerals are similarly robust and rounded, designed to match the heavy texture of the letters in large settings.