Sans Normal Lydap 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Klik' by Fenotype, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, bold, confident, playful, impact, motion, friendliness, display, slanted, rounded, compact, chunky, punchy.
A heavy, right-slanted sans with rounded, cushion-like curves and broadly sculpted strokes. The letterforms lean on compact counters, softened terminals, and slightly tapered joins that create a lively forward motion rather than rigid geometry. Round characters (O, C, G) read as sturdy ovals, while diagonals (A, V, W, X) feel thick and stable; the overall rhythm is tight and punchy with a strong silhouette at display sizes.
Best suited to headlines, poster typography, and brand marks where an energetic, athletic voice is desired. It also works well on packaging and promotional graphics that need quick, high-impact readability from a distance.
The tone is assertive and kinetic, with a sporty, action-oriented feel driven by the pronounced slant and dense weight. Its rounded shaping keeps it friendly and approachable, balancing impact with a playful warmth.
The design appears intended to deliver maximum impact with a dynamic, forward-leaning stance while maintaining friendly rounded forms. It emphasizes bold silhouettes and simple counters for strong display performance and a contemporary, sporty personality.
Distinctive details include a single-storey “a” and “g,” a bulbous, looped “y,” and numerals with bold, simplified forms that prioritize presence over delicacy. The overall texture is dark and uniform, making it most effective when set with generous spacing and ample contrast against the background.