Sans Normal Lagir 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Santi' by Latinotype, 'Identidad' by Punchform, 'Malnor Sans' by Sikifonts, 'Eloquia' by Typekiln, 'Peter' by Vibrant Types, 'Armin Grotesk' by W Type Foundry, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, assertive, sporty, modern, friendly, energetic, impact, momentum, approachability, clarity, slanted, soft-cornered, monoline, rounded, high-impact.
A heavy, slanted sans with broad proportions and smooth, rounded geometry. Strokes read as largely monoline, with generous curves in round letters and softened joins that keep counters open despite the strong weight. Terminals are clean and blunt rather than tapered, and the overall rhythm is steady and compact, producing dense, punchy word shapes. Numerals are similarly robust and open, with straightforward forms designed for quick recognition at display sizes.
Best suited for display typography such as headlines, posters, and branded campaigns where strong presence and momentum are desired. The wide, rounded construction and consistent slant also make it effective for sports identity work, packaging callouts, and large-format signage where clarity and impact matter more than long-form readability.
The tone is bold and energetic, combining a sporty forward-lean with approachable, rounded forms. It feels contemporary and confident, suited to messaging that aims to look active and attention-grabbing without becoming harsh or technical.
The design appears intended to deliver maximum visual impact with a friendly, contemporary character, using rounded construction and a consistent slant to create speed and emphasis. It prioritizes bold, legible shapes that hold up in large text and short statements.
The slant is consistent across uppercase, lowercase, and figures, helping lines of text maintain a cohesive forward motion. Round letters keep ample interior space, which helps legibility in short phrases and headlines even at very heavy weight.