Sans Normal Luliw 1 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, energetic, confident, punchy, modern, impact, emphasis, speed, brand presence, display clarity, slanted, heavyweight, rounded, compact curves, open counters.
A heavy, right-slanted sans with broad, rounded forms and a smooth, low-detail construction. Strokes are consistently thick with minimal contrast, and terminals read clean and blunt rather than tapered. The bowls (notably in O, o, e, 8) are generously rounded with fairly open counters, while diagonals in A, V, W, X and the angled joins maintain a steady, forceful rhythm. Lowercase shapes lean toward single-storey simplicity (a, g) and a tall, prominent x-height, giving text a large, dense presence. Numerals are similarly robust and rounded, designed to hold their shape at display sizes.
Best suited to short, high-impact settings such as headlines, posters, promotional graphics, sports and event branding, and packaging where a strong, energetic voice is needed. It can work for large subheads and callouts, but its dense weight and slant make it less ideal for long-form reading at smaller sizes.
The overall tone is bold, assertive, and forward-moving, with an athletic, headline-ready attitude. Its slant and broad shapes create a sense of speed and emphasis, making it feel promotional and contemporary rather than quiet or bookish.
The design appears intended to deliver maximum impact with simple, rounded geometry and a pronounced forward slant, prioritizing strong silhouettes and fast recognition in display typography.
Spacing appears intentionally sturdy, with letters that visually lock together into dark, high-impact word shapes. The italic angle is pronounced enough to read as dynamic, but the rounded geometry keeps the texture friendly and approachable.