Sans Contrasted Kitu 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, children’s media, playful, quirky, friendly, retro, cartoonish, attention-grabbing, friendly branding, expressive display, quirky tone, rounded, chunky, wedge-cut, bouncy, soft-cornered.
A chunky, rounded sans with a lively, uneven rhythm and subtly varying proportions across letters. Strokes are heavy with visible modulation: joins and terminals often pinch into wedge-like cuts, creating angular notches within otherwise soft forms. Counters tend to be compact and slightly irregular, and many curves feel buoyant rather than perfectly geometric. Overall spacing reads comfortable and open, with distinctive silhouettes that emphasize character over strict uniformity.
Best suited for display settings such as headlines, posters, brand marks, and packaging where a distinctive, friendly presence is needed. It can also work well for short UI labels or social graphics when you want warmth and character, but its strong personality may be less appropriate for long-form text.
The tone is upbeat and whimsical, with a handcrafted feel that suggests motion and personality. Its quirky cuts and bouncy shapes give it a cheerful, slightly mischievous voice suited to informal, expressive messaging.
The design appears aimed at providing an attention-grabbing sans with a humorous, approachable edge—combining rounded construction with deliberate wedge cuts to create memorable letterforms and a lively typographic color.
Round letters like O/Q show strong, graphic counters, while diagonals (V/W/X/Y) lean into sharp, chiseled junctions that heighten the font’s dynamic texture. The numerals follow the same chunky logic, staying highly legible while keeping the playful, cut-terminal theme consistent.