Sans Normal Olrub 3 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, kids media, playful, friendly, chunky, retro, punchy, attention, approachability, retro appeal, informality, impact, rounded, soft corners, bulbous, compact, quirky.
A heavy, rounded sans with soft terminals and broad, simplified shapes. Curves are generously inflated, counters are small and often circular, and joins are smooth, giving letters a cohesive, balloon-like silhouette. Strokes feel mostly uniform, with occasional pinched or tapered moments in diagonals and joins that add a handmade rhythm. The lowercase shows single-storey forms and a compact, sturdy build; figures are bold and blocky with rounded bowls and strong, simple geometry.
Best suited to large-scale display use such as headlines, posters, logos, and packaging where its bold, rounded forms can deliver impact. It also fits playful editorial callouts and family- or kid-oriented materials, especially where a friendly, retro voice is desired.
The overall tone is upbeat and approachable, with a cartoonish friendliness that reads casual rather than corporate. Its chunky, rounded massing and slightly quirky details evoke a retro-pop sensibility suited to attention-grabbing, lighthearted messaging.
Likely designed to provide maximum visual impact with approachable, rounded forms and simplified construction, trading fine detail for strong silhouettes. The subtle irregularities and compact counters suggest an intent to feel lively and personable rather than strictly geometric.
The design emphasizes silhouette over internal detail, so apertures and counters can close up at smaller sizes. Diagonal-heavy letters (like K, V, W, X, Y) show energetic, slightly irregular shaping that contributes to the informal character.