Sans Normal Asdob 11 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, friendly, utilitarian, legibility, versatility, clarity, modernity, simplicity, open apertures, geometric, even rhythm, crisp terminals, smooth curves.
This sans serif features clean, largely geometric construction with smooth circular bowls and straight-sided stems. Strokes are uniform with crisp, mostly squared terminals, producing a steady, even texture in lines of text. Uppercase forms are broad and simplified, while lowercase shapes remain clear and open, with single-storey a and g and straightforward joins. Numerals are simple and highly legible, matching the letterforms with consistent proportions and a restrained, contemporary finish.
It performs well for interface copy, dashboards, and product text where consistent rhythm and quick recognition matter. The clean geometry also supports branding and packaging that needs a contemporary, approachable feel, and it scales well into headings, wayfinding, and presentation typography.
The overall tone is modern and neutral, with a friendly clarity that stays out of the way. Its straightforward shapes and even rhythm give it a practical, everyday voice suited to contemporary interfaces and general communication.
The design appears intended as a versatile, general-purpose sans with clear letter differentiation and a calm, modern texture. It prioritizes legibility and consistency, aiming to work reliably across both short display settings and longer reading lines without drawing attention to stylistic quirks.
Round letters keep a stable, near-circular silhouette, while diagonals and angled joins (notably in K, V, W, X, and Y) remain crisp and controlled. Counters and apertures read open at text sizes, helping maintain clarity in longer passages.