Sans Normal Apbut 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Moucha' by Vibrant Types (names referenced only for comparison).
Keywords: ui text, body text, wayfinding, editorial, presentations, clean, neutral, modern, friendly, functional, everyday utility, clarity, neutral tone, modern simplicity, readability, rounded terminals, open counters, geometric, crisp, balanced.
This sans serif shows clean, even strokes with rounded, circular construction in bowls and counters. Curves are smooth and continuous, with open apertures and straightforward joins that keep forms clear at text sizes. Proportions feel balanced and contemporary, with a calm rhythm in running text and uncomplicated, legible figures. Uppercase shapes are tidy and stable, while lowercase maintains a simple, workmanlike structure with minimal eccentricity.
It suits interface copy, product text, and general-purpose editorial use where a clean, unshowy sans is needed. The open counters and straightforward forms also make it a good option for signage and instructional materials, as well as slides and corporate documents that benefit from a modern, neutral voice.
The overall tone is neutral and modern, leaning friendly due to its rounded geometry and open interior spaces. It reads as practical and approachable rather than expressive or ornamental, making it easy to use without drawing attention to itself.
The design appears intended as a versatile, general-use sans that prioritizes clarity and consistency. Its rounded, geometric underpinnings suggest an aim for contemporary simplicity while remaining comfortable in longer passages.
The numerals appear clear and plainly drawn, matching the letterforms’ round construction and consistent stroke behavior. In the sample text, spacing and word shapes feel even and predictable, supporting comfortable continuous reading.