Sans Normal Vekel 10 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, social media, advertising, friendly, casual, lively, approachable, modern, approachability, informality, motion, modernity, readability, rounded, soft, humanist, inclined, open.
This typeface is a rounded sans with a consistent rightward slant and softly tapered terminals. Strokes are smooth and moderately contrasted, with a slightly calligraphic feel created by gentle thick–thin transitions and rounded joins. Counters are open and circular to elliptical, and the overall rhythm is even, with generous curves and minimal sharp corners. Uppercase forms stay clean and simple, while lowercase shows a more humanist construction (single-storey a and g) that enhances readability and warmth.
It works well for brand identities, packaging, and marketing where an approachable, contemporary voice is needed. The clear rounded forms and open counters also make it suitable for short editorial passages, UI headlines, and social content where friendly emphasis and motion are desirable.
The overall tone is friendly and informal, combining a modern sans structure with a handwriting-adjacent ease. Its italic energy feels conversational and mobile rather than formal, giving text a personable, upbeat character.
The design appears intended to deliver a modern sans voice with added warmth and momentum through an italic posture and rounded, humanist letterforms. It aims to feel easygoing and legible, trading strict geometry for a more personable texture.
Figures follow the same soft, rounded logic as the letters, with clear shapes and a lightly expressive slant. The design favors smooth continuity over geometric rigidity, which helps it feel natural in running text while still reading as a sans.