Serif Normal Jolom 10 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, academic, reports, classic, formal, literary, authoritative, readability, tradition, authority, editorial clarity, typographic refinement, bracketed serifs, vertical stress, crisp serifs, moderate apertures, sharp terminals.
This serif typeface presents a crisp, high-contrast build with sturdy vertical stems and finely tapered hairlines. Serifs are clearly bracketed and neatly finished, producing a controlled, traditional rhythm across both capitals and lowercase. Curves show a mostly vertical stress, and the overall drawing favors clean joins and decisive terminals rather than soft, calligraphic modeling. Spacing appears even and text color is solid, with capitals reading stately and the lowercase maintaining a conventional, workmanlike texture.
It suits long-form reading environments such as books, essays, and editorial layouts, where a traditional serif texture and clear hierarchy are valued. It can also perform well in academic and corporate documents, as well as headlines and subheads that benefit from a sober, conventional tone.
The tone is classic and formal, with a bookish, institutional feel. Its sharp serifs and disciplined contrast project authority and seriousness, lending a composed, editorial voice rather than a casual or decorative one.
The design appears intended as a dependable, conventional text serif that balances refinement with clarity. Its high-contrast detailing and bracketed serifs aim to deliver a familiar, authoritative reading experience while maintaining a clean, composed page color.
Uppercase forms feel strong and somewhat monumental, while the lowercase keeps familiar proportions and straightforward shapes that support continuous reading. Numerals match the serifed style and sit comfortably with the text, reinforcing a cohesive, traditional typographic palette.