Sans Normal Veguk 7 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Seconda Soft' by Durotype (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, modern, warm, approachable, approachability, modernity, motion, informality, clarity, humanist, rounded, soft, lively, slanted.
A slanted sans with softly rounded terminals and gently modulated strokes. Forms lean consistently to the right with smooth, continuous curves and minimal sharp joins, creating an easy, flowing rhythm. Counters are open and mostly circular/oval, and the overall construction favors simple geometric shapes tempered by humanist proportions. Numerals and capitals keep the same soft, rounded finishing, with a slightly playful, handwriting-adjacent feel rather than rigid mechanical geometry.
Well-suited to branding and packaging where a friendly, modern voice is needed, and for headlines, short blurbs, and social media graphics that benefit from motion and warmth. It can also work for light editorial callouts or UI accent text, especially where a softer, more personable sans is preferred over a neutral workhorse.
The tone is informal and welcoming, with a relaxed motion that reads as conversational. Its rounded edges and steady slant add warmth and friendliness, making it feel modern and personable rather than corporate or severe.
Likely designed to provide an approachable italic sans for contemporary communication—combining rounded, geometric-leaning shapes with a humanist ease to create an energetic but readable voice.
The italic styling appears integral to the design (not merely obliqued), with curves and joins that maintain coherence across upper- and lowercase. The set balances clarity with character: round letters stay smooth and full, while diagonals and joins avoid brittle angles, reinforcing a soft, contemporary texture in text.