Sans Normal Hybos 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, web ui, presentations, modern, clean, sleek, businesslike, friendly, modern italic, clean text, versatile branding, readable ui, oblique, humanist, rounded, airy, crisp.
A slanted sans with softly rounded curves and a calm, even rhythm. Strokes are smooth and moderately contrasted, with gentle tapering on joins and terminals that keeps the texture refined without feeling brittle. Proportions are open and legible, with round counters, straightforward construction, and slightly varying character widths that help words form a natural, readable silhouette. Numerals follow the same clean, curving logic and sit comfortably alongside the letters in running text.
This style works well for editorial typography, brand voice, and marketing copy where an italic sans can add emphasis without becoming decorative. It also suits digital interfaces and presentation typography, especially for headings, pull quotes, and short to medium passages that benefit from a clean, dynamic slant.
The overall tone is contemporary and polished, with a light, forward-leaning energy typical of italic forms. It reads as approachable rather than aggressive, balancing clarity with a subtle sense of motion that feels editorial and professional.
The design appears intended as a neutral, modern italic sans that prioritizes legibility and smooth typographic color. Its rounded construction and measured contrast suggest a focus on versatile text setting with a contemporary, slightly humanist feel.
The italic angle is consistent across capitals, lowercase, and figures, producing cohesive color in paragraphs. Curved forms remain smooth and stable at larger sizes, while the open shapes and restrained detailing support readability in longer lines.