Sans Normal Bymag 10 is a light, normal width, monoline, upright, short x-height font.
Keywords: branding, ui labels, posters, packaging, signage, futuristic, friendly, clean, playful, modern, modernize, soften, simplify, humanize, rounded, geometric, soft corners, open counters, minimal.
A rounded geometric sans with smooth, circular construction and consistent stroke weight throughout. Curves dominate the design, with softened joins and generous apertures that keep forms airy and legible. Terminals are clean and rounded, giving many letters a looped, continuous feel; verticals and bowls maintain an even, calm rhythm. Proportions lean compact in the lowercase, with simple, single-storey shapes and a tidy, streamlined overall silhouette.
Well suited to contemporary branding and logo work, where a rounded geometric voice can feel both modern and inviting. It also works nicely for UI labels, app headers, and wayfinding or signage at medium-to-large sizes, as well as posters and packaging that benefit from a clean, friendly rhythm.
The tone reads modern and approachable, combining a techy, future-leaning geometry with a gentle friendliness. Its rounded forms and uncluttered details make it feel optimistic and lighthearted rather than strict or industrial.
The design appears intended to deliver a minimal, geometric sans that feels contemporary and distinctive through rounded construction and smooth continuity. Its consistent strokes and simplified forms prioritize clarity while adding character through soft curves and open shapes.
Distinctive curved strokes and rounded bottoms in several letters add personality without becoming decorative. The numerals follow the same circular logic, with open, clearly differentiated shapes that match the alphabet’s soft, geometric voice.