Sans Normal Noliz 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Resist Sans' by Groteskly Yours, 'Cabrion' by Lafontype, 'Lota Grotesque One' and 'Santi' by Latinotype, and 'Lota Grotesque' by Los Andes (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, straightforward, impact, clarity, modernity, approachability, display emphasis, geometric, rounded, blocky, compact joins, heavy strokes.
A heavy, geometric sans with broad proportions and clean, unmodulated strokes. Curves are built from near-circular bowls and smooth arcs, while terminals are mostly flat and square, giving the letters a sturdy, constructed feel. Counters are relatively tight in letters like a, e, and s, and apertures are modest, emphasizing a solid, high-impact silhouette. Lowercase forms use single-storey constructions (notably a and g) with simple, upright stems and rounded bowls, maintaining consistent rhythm across text.
Best suited for display settings where impact and clarity are priorities: headlines, poster typography, branding marks, packaging, and short UI or wayfinding callouts. It can work for short paragraphs when size and spacing are generous, but its tight counters and heavy color favor attention-grabbing copy over extended reading.
The overall tone is bold and direct, with a friendly softness from the rounded geometry. It reads as contemporary and energetic, designed to grab attention without feeling sharp or aggressive.
The design appears intended as a contemporary, geometric display sans that maximizes visual weight and presence while keeping shapes approachable through rounded construction and simple, familiar letterforms.
In text, the dense color and compact internal spaces create strong emphasis, especially at larger sizes. The numerals match the letterforms in weight and roundness, with robust curves and stable, rectangular joins that support a cohesive headline look.