Sans Normal Bomus 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'ITC Johnston' by ITC and 'London Medium' by Wooden Type Fonts (names referenced only for comparison).
Keywords: ui text, web content, branding, signage, packaging, clean, modern, neutral, friendly, utilitarian, versatility, legibility, modernity, clarity, geometric, monolinear, open apertures, high legibility, generous counters.
This is a clean, geometric sans with largely monolinear strokes and smooth circular construction. Uppercase forms are straightforward and even, with round bowls (C, G, O, Q) and minimal modulation, while diagonals (A, V, W, Y) are crisp and evenly weighted. The lowercase is simple and readable, with single-storey a and g, a compact r, and open, rounded counters that keep texture light in running text. Terminals are mostly straight and unadorned, giving the design a tidy rhythm and consistent color across words and numerals.
It works well for interface copy, web and app typography, and general editorial use where clarity and an even tone are priorities. The clean geometry and sturdy shapes also make it a good fit for signage, product packaging, and straightforward brand systems that need a modern, approachable voice.
The overall tone is contemporary and neutral, leaning friendly rather than technical due to its rounded geometry and open shapes. It feels practical and calm, well-suited to designs that need clarity without drawing attention to the letterforms.
The design intent appears to be a versatile, no-nonsense geometric sans that stays readable in continuous text while retaining a crisp, contemporary look. Its restrained details and consistent construction suggest a focus on broad usability across digital and print contexts.
Digits are plain and highly legible, with clear differentiation between 0, 8, and 9, and a simple, sturdy 1. Spacing appears balanced in the sample text, producing an even paragraph texture; round letters sit comfortably beside straighter forms without looking cramped.