Sans Normal Asmim 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Accia Sans' by Mint Type and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentation, modern, neutral, clean, approachable, efficient, legibility, versatility, modernity, clarity, neutrality, grotesque, open apertures, rounded terminals, crisp, balanced.
This is a clean, modern sans with largely monolinear strokes and rounded, smoothly drawn curves. Proportions are balanced with a straightforward vertical stress and generous counters; round letters like O and Q read as near-circular with even weight distribution. Terminals are predominantly straight-cut with subtly softened joins, and diagonals (V, W, X, Y) are crisp and stable without exaggerated flair. The lowercase is simple and functional, with a single-storey a and g, compact ascenders, and clear, open shapes that maintain consistent rhythm in text.
It works well for UI and product text where clean forms and steady spacing support quick scanning. The even color and simple geometry also suit editorial layouts, headings, and general branding systems that need a modern but understated sans. It should hold up effectively in signage and presentations thanks to its open counters and crisp diagonals.
The overall tone is neutral and contemporary, projecting clarity and efficiency rather than personality-driven styling. Its smooth geometry and restrained details give it an approachable, utilitarian feel suited to everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a smooth, modern texture. By keeping details minimal and proportions balanced, it aims to perform reliably across a wide range of sizes and contexts without imposing a strong stylistic agenda.
Numerals appear straightforward and highly legible, with open, easily distinguishable forms; the 1 is plain and the 0 is an oval that aligns well with the round capitals. The Q features a clear tail that differentiates it cleanly from O, and the punctuation in the sample text sits quietly without drawing attention away from the letterforms.