Sans Normal Buden 6 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Corporative Sans' by Latinotype; and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: ui text, product design, editorial, branding, signage, neutral, modern, clean, friendly, workhorse, versatility, legibility, neutrality, modernity, clarity, rounded, geometric, open apertures, even rhythm, clear numerals.
This typeface is a clean sans with broadly geometric construction softened by rounded curves and smooth joins. Strokes appear even and consistent, with compact terminals and minimal modulation, creating a steady color across lines. Counters are generally open and legible, and the lowercase shows straightforward forms with a simple, single-storey-style feel in letters like a and g. The overall proportions read balanced and contemporary, with clear spacing and tidy, unembellished letterforms.
Well-suited to interface and product typography where clarity and an even typographic color matter, as well as general editorial settings and documentation. It also works for contemporary branding and straightforward signage where a clean, modern sans is needed without overt stylistic character.
The tone is neutral and dependable, leaning modern and approachable rather than technical or expressive. Its rounded geometry and lack of sharp quirks give it a friendly, everyday voice that stays out of the way in longer text.
The design appears intended as a versatile, general-purpose sans: geometrically informed for crisp structure, but rounded enough to remain approachable and comfortable in continuous reading. Its restrained details suggest a focus on broad usability across headings and body copy.
The sample text shows strong clarity at display sizes, with consistent curves in O/C/G and stable verticals in H/N/M that reinforce a structured rhythm. Numerals appear plain and readable, matching the letterforms without decorative features.