Sans Normal Arluk 13 is a light, very wide, low contrast, upright, normal x-height font.
Keywords: branding, headlines, posters, signage, packaging, modern, clean, friendly, neutral, minimal, clarity, modernity, neutrality, approachability, rounded, geometric, open apertures, generous spacing, smooth curves.
This typeface is a broad, rounded sans with smooth, geometric curves and consistent stroke thickness. Uppercase forms are spacious and simplified, with circular O/Q bowls and a clean, straightforward G, while diagonals (V/W/X/Y) are crisp and stable. Lowercase characters are similarly open and uncluttered, with a single-storey a and g, a simple ear on the g, and a tall, clean f; counters remain generous and apertures stay open, supporting clarity. Numerals follow the same rational construction, with a round 0 and straightforward, modern shapes across the set.
It performs best in branding and headline settings where a wide, modern voice is desired, such as posters, storefront signage, and packaging. The open shapes and steady texture also suit short paragraphs, UI labels, and informational typography when set with sufficient line length and leading.
The overall tone is contemporary and approachable, balancing a neutral, utilitarian feel with soft roundness. Its wide stance and even rhythm read as calm and confident rather than formal or expressive.
The design appears intended as a contemporary, general-purpose sans that prioritizes clarity and a spacious, modern silhouette. Its rounded geometry and simplified constructions suggest a goal of friendly neutrality that can adapt to many visual systems without calling too much attention to itself.
In text, the font maintains an airy cadence thanks to wide letterforms and clear internal spaces, keeping lines readable at display-to-large text sizes. Curves and joins stay smooth and consistent, giving the design a cohesive, quietly geometric character.