Slab Square Hyja 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Rats College' by Woodcutter (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, logotypes, collegiate, rugged, authoritative, vintage, industrial, impact, heritage, durability, signage, team spirit, blocky, angular, chamfered, stencil-like, compact.
A dense, block-constructed slab serif with heavy strokes and sharply chamfered corners. The design relies on squared geometry and flat terminals, with frequent notches and cut-ins that create an almost stencil-like texture in the counters and joins. Uppercase forms are wide and steady with broad shoulders, while lowercase keeps a compact, sturdy build and relatively small apertures. Numerals follow the same angular logic, with octagonal rounding and firm, squared proportions that read strongly at display sizes.
It performs best in high-impact applications such as team identities, event posters, bold editorial heads, and packaging where a strong, blocky presence is desirable. The sturdy shapes and angular details also suit badges, labels, and wordmarks that need to feel durable and traditional.
The overall tone is collegiate and rugged, evoking athletic lettering, workwear branding, and old poster typography. Its blunt massing and clipped details feel assertive and utilitarian rather than refined, giving headlines a confident, no-nonsense voice.
This font appears designed to deliver maximum visual punch through heavy, squared construction and consistent chamfered detailing, aiming for a classic athletic/industrial look with strong sign-paint and poster sensibilities.
The combination of deep interior cutouts and tight apertures produces a darker rhythm in text lines, especially in words with many verticals. Short ascenders/descenders and stout serifs keep lines visually locked together, making it best suited to larger sizes or generous tracking when used in longer text.