Sans Normal Odbiw 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Gotham' by Hoefler & Co., 'Keep Calm' by K-Type, and 'Menca' by Kvant (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, confident, friendly, modern, punchy, playful, impact, approachability, simplicity, clarity, contemporary, rounded, geometric, compact, solid, clean.
A very heavy, rounded sans with broad, simplified letterforms and smooth, circular geometry. Curves are full and even, terminals are clean and blunt, and counters stay open despite the dense weight. The overall rhythm is compact and sturdy, with clear, straightforward construction and minimal internal detail, producing a strong silhouette at display sizes.
Best suited to display typography where mass and silhouette do the work—headlines, posters, logos, packaging, and social or campaign graphics. Its dense strokes and rounded construction hold up well for short phrases and big type, especially in high-contrast layouts.
The tone is bold and approachable: energetic, contemporary, and slightly playful due to the generous rounding and softened shapes. It reads as confident and attention-grabbing without feeling aggressive, giving headlines a friendly, upbeat voice.
The design appears intended to deliver maximum impact with a friendly, geometric character—prioritizing bold presence, simple forms, and quick recognition in display contexts.
Round letters like O/C/G and numerals like 0/8/9 emphasize near-circular bowls, while diagonals (V/W/X) stay crisp and stable. The lowercase shows a single-storey a and g, reinforcing the simplified, modern feel and improving clarity in large, chunky settings.