Sans Normal Obgek 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Branding SF' by Latinotype, and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, confident, friendly, modern, punchy, approachable, impact, approachability, clarity, display, rounded, geometric, compact, blocky, soft corners.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are built from clean circular/elliptical geometry, giving letters like C, G, O, and S a smooth, uniform feel, while terminals are blunt and gently softened rather than sharp. Counters are relatively tight and apertures are somewhat closed, producing a dense, poster-ready texture. The lowercase shows simple, single-storey forms (notably a and g) with sturdy stems, and the numerals follow the same bold, rounded construction for a consistent, chunky rhythm.
This font performs best in display settings such as headlines, posters, branding marks, and packaging where its bold, rounded shapes can carry a message quickly. It also works well for short UI labels, signage, and social graphics when clarity and impact are prioritized over long-form readability.
The overall tone is bold and upbeat, projecting confidence without feeling harsh. Its rounded geometry and softened joins add a friendly, contemporary character that reads as playful yet straightforward, making it well-suited to energetic messaging and attention-grabbing headlines.
The design appears intended to deliver maximum visual impact with a friendly, geometric voice. By combining hefty strokes with rounded forms and compact spacing, it aims for high recognizability at a glance and a contemporary, approachable personality for modern display typography.
In running text the strong weight and tight counters create a compact, dark color, so the type feels most comfortable when given ample size, tracking, or whitespace. The wide curves and minimized contrast keep the texture even, while diagonals and angled joins (e.g., in K, V, W, X) maintain a solid, sturdy presence.