Sans Normal Lidab 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'NuOrder' by The Northern Block and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, punchy, modern, confident, energetic, impact, momentum, clarity, modern branding, oblique, geometric, rounded, compact, heavy.
A heavy oblique sans with rounded, geometric construction and smooth, low-modulation strokes. Counters are generous and mostly circular/oval, while terminals are clean and blunt, keeping the overall texture solid and consistent. The slant is pronounced and uniform across uppercase, lowercase, and numerals, producing a forward-leaning rhythm. Curves are broad and stable (notably in O, C, S, 8), and diagonals in letters like A, K, V, W, and X read crisp and sturdy at display sizes.
This font is well-suited to headlines and short bursts of copy where impact and motion are desired, such as posters, promos, packaging callouts, and sports-oriented branding. It can also work for bold UI labels or section headers when a forceful, energetic voice is needed.
The overall tone is assertive and kinetic, with a forward-tilting stance that suggests speed and urgency. Its bold presence feels contemporary and promotional, balancing friendliness from rounded forms with a strong, emphatic weight.
The design appears intended to deliver maximum impact with a clean, geometric sans structure, using a consistent oblique angle to communicate momentum. Rounded bowls and uncomplicated terminals aim for broad legibility while maintaining a strong, contemporary display character.
Numerals are robust and highly legible, with the 0 reading as a clean oval and the 1 featuring a strong diagonal cue that helps it stand out. The lowercase maintains a straightforward, workmanlike flow, with simple joins and clear apertures that keep dense settings from becoming overly fussy.