Sans Normal Lorey 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Normaliq' by Differentialtype, 'Gotham' by Hoefler & Co., 'JHC Sineas' by Jehoo Creative, 'Point Panther' by Sarid Ezra, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, dynamic, modern, impact, motion, clarity, modern branding, display strength, oblique, heavyweight, rounded, compact, punchy.
A heavy, oblique sans with rounded, continuous curves and broadly uniform stroke thickness. Letterforms are compact and robust, with generous counters and smooth terminals that keep shapes open despite the weight. The slant is consistent across caps, lowercase, and numerals, giving the design a forward-leaning rhythm, while the overall construction stays clean and geometric rather than calligraphic.
Best suited to short, high-impact text such as headlines, posters, title cards, and brand marks where a fast, forceful presence is desirable. It also fits sports and fitness identities, packaging callouts, and promotional graphics where bold oblique typography helps suggest motion and urgency.
The font projects speed and confidence, with a strong, athletic tone that feels built for impact. Its bold, leaning stance reads as active and competitive, while the rounded geometry softens the voice just enough to remain approachable.
The design appears intended to deliver a clear, contemporary display voice that combines geometric simplicity with a sense of forward motion. It prioritizes strong silhouettes and quick readability for attention-grabbing uses rather than quiet, text-centric settings.
Uppercase forms feel steady and blocky, while the lowercase introduces more movement through single-storey shapes and angled joins. Numerals are similarly sturdy and rounded, aiming for quick recognition at display sizes.