Slab Contrasted Urlo 1 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Livory' by HVD Fonts and 'Cassia' by Hoftype (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, signage, confident, heritage, collegiate, robust, authority, impact, clarity, stability, bracketed, heavy serifs, soft corners, ink-trap feel, compact counters.
A sturdy slab-serif with heavy, bracketed serifs and a clear, slightly condensed-to-extended rhythm depending on the letter. Strokes show noticeable contrast, with strong verticals and slightly tapered joins that create a subtly ink-trap-like darkening in tight corners. Curves are full and controlled, terminals are firm, and spacing reads even in text while maintaining a distinctly weighty texture. The lowercase is compact and purposeful, with a round, ball-like dot on i/j and a single-story g that adds a traditional, text-forward flavor.
Well-suited for headlines and subheads where a strong, classic voice is needed, and it also performs in editorial settings when a dense, emphatic texture is desirable. The robust serifs and clear forms make it a good option for branding, packaging, and signage that aims for heritage or collegiate cues.
The overall tone is authoritative and grounded, with a classic, institutional feel. Its dark color and decisive slabs project confidence and reliability, while the slightly softened, bracketed shaping keeps it from feeling overly mechanical.
The design appears intended to deliver a dependable slab-serif presence with elevated contrast and assertive weight, balancing traditional bookish cues with display-level impact. It prioritizes legibility and authority while keeping the shapes approachable through bracketed serifs and rounded detailing.
In running text, the face builds a dense, consistent gray with strong word shapes; the numerals match the same sturdy voice and read well at display sizes. The design favors bold presence over delicacy, making it more impact-oriented than quiet or airy.