Script Hoko 5 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, greeting cards, invitations, headlines, friendly, playful, retro, warm, casual, approachable, decorative, handmade, legible, rounded, looped, monoline, bouncy, swashy capitals.
A smooth, monoline script with generous curves, soft terminals, and frequent looped joins. Strokes stay relatively even while letterforms lean on rounded bowls, open counters, and slightly bouncy baseline movement. Capitals are decorative but legible, featuring prominent entry strokes and occasional swash-like curls, while lowercase forms keep a consistent, connected flow with ample spacing and a clean silhouette.
Well-suited to branding and packaging that needs an inviting, handcrafted feel, such as cafés, boutiques, and artisan goods. It also fits greeting cards, invitations, social media graphics, headlines, and display callouts where a friendly script voice is desired. The numerals and capitals have enough personality for logos and badges while maintaining readability at moderate sizes.
This script conveys a cheerful, personable tone with a touch of retro charm. Its rounded loops and buoyant rhythm feel friendly and informal, like neat hand-lettering meant to welcome rather than impress.
The design appears intended to mimic tidy, practiced hand-lettering with a consistent pen-like stroke and connected cursive construction. It balances ornamented capitals and lively loops with clear, readable shapes to stay usable in short-to-medium text settings.
Connections are generally continuous, with looped ascenders/descenders and rounded forms that keep texture even across words. The dot on the i/j is small and simple, and several uppercase letters use pronounced curls that add a decorative flourish without becoming overly intricate.